Make sure your UX is good for your business.
A complex retail site that’s tough to navigate and confusing to make a purchase. A poorly designed mobile app that doesn’t use responsive design. A boring banking site that isn’t interactive. All of these are examples of a bad user experience (UX)—how someone reacts to your website or digital product.
A great UX is crucial to increase customer satisfaction, loyalty, retention, conversion, and revenue. Recent data shows that boosting your site speed from 8 seconds to 2 seconds can increase conversion rate by 74 percent. That’s a good argument for why testing the full UX of apps and websites is crucial—regardless of what industry you’re in. Most software products are distributed systems. Some components run in the cloud, some run on a desktop, some run within a web browser, and some run on a mobile device. It’s much harder to test products that are this distributed and diverse. When traditional test tools can only test one component (for example, the web browser) in isolation, testing takes longer and users tend to find a lot of post-release defects.